The Kantivo $100M Promise

We'll be a $100 million company
when our customers have saved it.

Software firms usually put a figure on themselves by adding up what they bill. Kantivo is keeping a different ledger: the money every customer holds on to because their annual rate stays fixed for twelve years.

Milestone one · combined customer savings
$50,000,000

The halfway mark to $100 million. Once the savings our customers have banked cross this figure, we start publishing the running total here, and we keep it current until it reaches $100 million.

The case against the usual scorecard

Look at how most business software is valued and a pattern shows up. Growth comes from nudging the price up each year on customers who would find switching painful, from charging for every extra seat, and from keeping the features people actually need one tier above the plan they are on.

That is a scorecard where the customer's loss is the company's gain, and we don't want to be judged by it. If Kantivo is really working for the people who use it, the evidence belongs in their accounts, not ours. So the number we report against is the money that remains with the companies, charities and accounting firms that keep their books in Kantivo.

The twelve-year rate lock is what turns that from a slogan into a figure. A customer's annual price is fixed for twelve years from the day they join, and it is written down. The rest of the market keeps moving; their rate does not. The gap that opens up, year after year, is exactly what we add up. See the sums next to QuickBooks →

Three steps to the figure

Simple enough for anyone to follow, and built on a commitment each customer already has in writing.

1

Begin with the fixed rate

Every customer's annual price is set for twelve years from their start date. That rate forms one half of the comparison.

2

Set it beside the alternative

The other half is what that same business would have spent across those twelve years on the accounting software it replaced, or would otherwise have picked.

3

Total it across everyone

Add up the difference for every customer and you have the figure. It isn't revenue and it isn't a headcount; it is money that never left their business.

What happens next

  1. ●

    Now In progress

    Earning our way to milestone one, customer by customer. There is no live counter yet, because we will only publish a total we can defend line by line.

  2. ★

    $50 million in customer savings

    Milestone one is crossed, and this page switches to a running total that grows with every renewal at a fixed rate.

  3. ★

    $100 million in customer savings

    The valuation we set out to earn, reached by the route we said we would take.

  4. →

    After that

    Where we aim next is an open question, and we intend to answer it together with the people who use Kantivo every day.

I would rather Kantivo be judged by what our customers get to keep than by what we manage to collect from them. Reaching this number is how we intend to prove we are here for them.
Kenneth A. Beckwitt
Ken Beckwitt Founder, Kantivo

Common questions

How does the twelve-year rate lock work?

Whatever annual rate you start on stays fixed for twelve years, and we put that in writing. The lock follows your plan tier: moving up a tier locks you at that tier's rate on the day you move. View plans and rates.

What goes into the savings figure?

Each customer's fixed Kantivo rate across twelve years, compared with what the same business would have spent over those years on the accounting software it replaced or would otherwise have picked. Those differences, added together for every customer, make the figure.

Does $100 million describe what Kantivo is financially worth?

No. It is the yardstick we have chosen for our own progress, not a financial valuation, a projection of company value, or an offer of securities.

When does the running total appear?

Once combined customer savings pass $50 million. From there this page shows a live total, with the calculation method published beside it, until it reaches $100 million.

Why judge a software company by what its customers save?

The usual scorecard rewards price rises on customers who would find it painful to switch. We would rather be judged by the reverse. Read how Kantivo started.

Every customer adds to the total

Work out what twelve years at one fixed rate would be worth to your business, compared with what you pay now.

Work out your twelve-year figure View fixed-rate plans

This page sets out the measure Kantivo uses to track its own progress. It is not a financial valuation, a projection of what the company is worth, or an offer of securities of any kind. Once published, savings totals will be estimates drawn from each customer's fixed rate and a comparable alternative, and the method behind them will be published with them.